AVOD
Amazon’s new ad-based OTT service is simply getting back to the (Amazon) Basics
The biggest players in the rapidly maturing OTT industry are looking to create new services to generate additional revenue streams. Read More
AVOD
AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will Read More
AVOD
AVOD in US continues to see growth, but SVOD gains in popularity
Programmatic ad spending in the U.S. grew more than 105% in 2016, with advertisers spending $6.18 billion for digital video ads purchased programmatically, up from $3 billion in 2015, a number that is expected to Read More
APAC
Report: Is Viu on track for 10M users in SE Asia?
Viu, the ad-supported OTT service from telecom PCCW, may be on track to hit 10 million subscribers by the end of 2017. The company last week reported it had hit the 4 million mark and Read More
APAC
PCCW deploys Viu OTT service in Philippines
Just more than a year after its launch, PCCW Media’s OTT video service, Viu, has rolled out in the Philippines. The ad-supported service originally launched in Hong Kong in October 2015, and has since deployed Read More
AVOD
A look back: The 6 most important video industry trends from IBC
This is the first in a three-part series looking at critical trends emerging from IBC. If IBC 2016 showed anything, it’s that too many broadcasters, operators and content owners still have their heads stuck in Read More
AVOD
Global OTT revenues seen growing at 14.5% CAGR through 2026
The increasing penetration of smartphones, tablets and high-speed broadband is driving global OTT revenues at an increasing pace, with forecasters expecting it to see a compound annual growth rate (CAGR) of 14.5% through 2026. Future Read More
AVOD
Let’s make a deal! Hulu drops price (for now) on AVOD service
Hulu’s looking to add a few price-conscious users to its hybrid ad/subscription-supported video service, dropping the price of its price from $7.99/mo. to $5.99 for a limited time. The deal is good for one year, Read More
AVOD
NBC’s expanded content play with Snapchat a reach for younger viewers
Comcast’s NBCUniversal is hoping to engage Snapchat’s 100 million users with a slate of original episodic content for the messaging app, adding another layer to the original deal with Snapchat is signed in April to Read More
AVOD
‘Free’ Hulu shuffles off to its new home at Yahoo View
Hulu’s free streaming service, which it launched in 2007, soon will be just a memory; the service instead is going to concentrate on growing its subscription service that now has roughly 12 million subscribers. But Read More